Winning in store is more important than ever for our clients, and Illumination is an expert at helping them do it. We provide shopper research expertise to the world’s largest consumer product manufacturers, retailers, and package design agencies:

Areas we can help with include:

  • Packaging
  • Shelving & Merchandising Strategies
  • Point of Sale Materials / Merchandising Displays
  • Trial & Purchase Barriers
  • Total Store Layout & Navigation

We frequently leverage our revolutionary Virtual View™ Portable Wall to get consumer input on a wide range of shopper topics. Virtual View™ is a life-size computer screen that simulates in-store environments for both qualitative and quantitative testing. Click here to learn more about Virtual View™.