Data Collection

Illumination offers a variety of B2B and B2C approaches including Telephone, Mail, and Online, as well as, innovative data collection methodologies including Marketing Research Online Communities (MROCs), Social, Mobile, and Point-of-Sale data.

Quantitative Capabilities:

  • Concept Tests
  • Qual/Quant Combinations
  • Product Placement
  • Habits and Practices
  • Shopper Intercepts
  • Packaging Test
  • Usage & Awareness  (U&A)

Survey Methodologies

Quantitative Survey options include a variety of Interactive Online tools, including:

  • 3D Product Images
  • Highlighter and Heat Maps
  • Virtual Shopping
  • Card Sort
  • Video\Graphics Review and Uploads
  • Virtual Magazine Flips and Ad Flips
  • Concept Mark-up

Data Analysis

Our analytical team includes Marketing Science Experts and PhD Level Statisticians. 

Team members excel in all areas of statistical analysis, database mining, customer engagement management, and channel expertise. We use our combined expertise to design a custom Research Design approach to provide the most efficient and effective research solutions.  Methodologies include proven practices that are supported in academia and real-life results.

Quantitative Data can be analyzed independently or in combination with Qualitative, Social, Primary, and/or Secondary data.  Options include, but are not limited to:

  • TURF
  • MaxDiff
  • Conjoint
  • Factor Analysis
  • Cluster Analysis
  • Perceptual Maps
  • Regression
  • Modeling