Hispanic & Multicultural

Our team of bilingual, bi-cultural research professionals have years of experience in understanding the needs of key ethnic segments.  We are experienced in conducting research among:

  • Hispanics
  • African Americans
  • Asians (Chinese, Japanese, Vietnamese, Korean, Filipino, & Indian)

Our Capabilities include:

  • Full Service Multicultural Research Design and Execution
    • qual/quant
    • on/offline
    • bilingual moderation, interpretation, translation
  • Ethnographic immersions (in-homes, shop-a-longs, cultural tours to help your team understand key ethnic segments)
  • Video storytelling to bring ethnic segments to life  
  • Ideation workshops to create multicultural business/marketing strategies
“Your team's responsiveness and ability to flex with our requests and needs was super helpful. I would definitely use Illumination again, especially for bilingual moderation!”
“I have used the team multiple times across many diverse, dynamic and complicated projects. I know that Whenever I enlist Illumination to work on my projects I know I am getting top quality talent.”
--Procter and Gamble