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A life size, portable screen for in-context shopper research.

ILLUMINATION is a market research and strategy firm that helps our clients better understand their customers in order to drive growth.

We conduct innovative research studies throughout the world and then help our clients apply the insights to create new business-building ideas.

Our expert researchers and responsive team ensure you get the deep insights you need to move your business forward.

“I have trusted the Illumination team to run projects that delivered over $100 Million in sales and they ran them flawlessly. The moderators are top notch and a unique blend of consumer insights experts.”
--Procter and Gamble
“Whenever I enlist Illumination to work on my projects I know I am getting top quality talent, who really understands the consumer and can drive insights to action.”
“I have worked with the Illumination team for years and they are without question the best I have ever seen. They are insights experts, business minded, and masters of the consumer research field.”
--Procter and Gamble
“The entire Illumination Research team is the best in the business. The team delivers extremely reliable results and they are a leader in the industry.”

Illumination provides research to many of the world's largest consumer products companies and retailers.