ASSESS APPROACHES

RETAIL LIVE
Test pre-market products and packaging in real stores

VIRTUAL VIEW PORTABLE WALL
Portable interactive screen to project life-size store environments for shopper and packaging studies

PREDICTIVE MARKET GAME
Projective methodology asking consumers to predict what they believe others will do

PINPOINT
Recruit consumers based on actual purchase behaviors in-market

IMAGE IQ VISUAL ASSOCIATION
Understand connections between visuals and ideas

 

ADDITIONAL APPROACHES
Focus groups
Consumer panels
One-on-one interviews
Usage and attitude studies
In-home usage test
Habits and practices studies
Needs-based segmentation