PROJECT BACKGROUND A food manufacturer came to us with a project that had two objectives; one project focused on a packaging re-stage and tested 2 different package designs to understand which improved noticeability. The second project focused on determining appeal at shelf, understanding usage occasions for a new product and what it might replace. The second project also had a tasting component.
METHODOLOGY Retail Live™ can test new products and packages prior to launch. We obtain permission from the stores to insert the new products or packaging into real shelf sets so we can get an authentic read on shopper reactions and purchase behavior.
For this research we conducted in-store intercepts over a Saturday and Sunday
The insight strategist conducts 20 intercepts per day
RESULTS The Illumination team was able to quickly turn around the results and the client team was able to make a decision about which packaging to launch.