Illumination Research is MORE than moderation.
We are experts at achieving your business objectives through customer-centric moderation and facilitation methodologies, while ensuring you are hearing from the right kind of respondent to inform these insights. Our services meet your full range of customer, consumer, shopper and marketing related needs.
Research Design, Recruiting, Moderation, and Marketing Strategy: We tailor research design based on your needs, utilize best in class recruiting techniques, and provide seasoned moderators who provide savvy insights and strategy recommendations.
- In January, we are excited to open a fully equipped focus group facility in our home office in Mason, OH for all of our clients seeking research in the Cincinnati area. We will continue to work with clients to find the best facilities for their needs in markets across the country and globe.
Ideation Workshops: We help you structure approaches to identify new opportunities and products by facilitating workshops with employees, key stakeholders and/or target consumers.
Hispanic and Ethnic Research Design, Recruiting, Moderation and Consulting: Our ethnic research experts can help design the best approach for these strategic populations
Consulting, Training and Facilitation: Our seasoned team can facilitate large group marketing strategy efforts, roll out on to your team to fill in market research staffing gaps, and train your internal team in Market Research and Moderation Best Practices.
- Large Group Facilitation
- Insight Manager Outsourcing
- Marketing Consulting
- Organizational Market Research Training