Our Crew

Our highly experienced team of Insight Strategists and Project Directors have walked in your shoes, working client side in an array of industries and best-in-class companies such as Procter & Gamble, American Express, Accenture, Johnson & Johnson, and IRI. We leverage our collective experience to provide our clients seamless learning globally. You’ll find that our progressive thinking and classic training will give you the confidence and trust in delivered results.


Leadership Team

  • Karri Bass, Principal and Insight Strategist
  • Jeff Bass, Principal
  • Kristin Bush, Head of Operations & Client Management
  • Caty Grzymajlo, Head of Chicago Office and Insight Strategist
  • Heather Hall, Senior Project Director
  • Joanne Suh, Senior Insight Strategist
  • Laura B. Sullivan, Head of San Francisco Office and Insight Strategist
  • Carolina Verala, Head of Hispanic Research and Insight Strategist

Project Directors

  • Chris Breheim, Project Director
  • Sheri Brady, Project Director
  • Emily Smith, Project Manager

Insight Strategists


  • Lori Lucas, Controller
  • Judie Salyers, Office Manager