Hispanic Insights


There are over 50 million Hispanic consumers in the US, with a purchasing power estimated to be $1.2 trillion, and this segment of the population is growing faster than the total US population. More than half of the growth in the total population of the US between 2000 and 2010 was due to the increase in Hispanic population! If you are not effectively reaching this consumer segment, you may be overlooking a significant source of growth for your business, and we can help!

At Illumination Research, we partner with you to light your way to success in the Hispanic market, wherever you are in your learning journey—whether you are thinking about the opportunity, getting your feet wet, or well versed in the Hispanic consumer.

Our Hispanic team consists of bilingual, bicultural seasoned professionals with years of experience in Hispanic marketing and research. We speak the dialect and understand the culture of Hispanic customers, including all the subtle differences involved in Hispanic Marketing and Research. We know how to talk to your Hispanic customers, make them feel comfortable sharing, and how to dig deep to tap into how they really feel.

Our proprietary suite of proven tools and techniques—from quantitative, qualitative and consumer direct to ideation, virtual shopping, and online—significantly increase your ability to understand consumer experiences and predict their behavior.