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Methodologies:
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Focus
groups (6-8 respondents)
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Mini-groups
(4-5 respondents)
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Triads
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Dyads
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One-on-ones
(Individual Depth Interviews)
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In-context
interviews (e.g. at home, in store, etc.)
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Respondents: |
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Consumers
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Professionals:
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physicians - general/familypractice,
OB/GYN, internal Medicine,
psychiatrists,
cardiologists, endocrinologists
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veterinarians |
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animal breeders |
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Business
to business
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